SEO (Search Engine Optimisation)
What is it?:
So, You've got a fancy looking website, but what's the point in that if it's on page 5 of Google, almost no one goes past page two.
In basic terms, Search Engine Optimisation allows search engines such as Google and Bing to properly index your website and put in front of the correct audience that it was intended for, it's main purpose is to increase the number of visitors to a website and increase the search rankings.
Why do I need it?
Good SEO is almost, if not as important as a good website design itself. SEO can help your business or organisation in a number of ways. Having a well structured, easy to navigate website goes towards good SEO and can set you aside from competition!
SEO makes your website more visible to potential clients, your website is often the first form of contact your clients will have with you. SEO can also build trust and credibility in your company. Say you're an estate agent in Southampton, having your website appear on page one of Google when someone searches 'Houses for sale in Southampton' will build the trust that a client will have in you.